As Tyler Willis (ICC/CU Class of 2016) was hiking through the Grand Canyon with his family, he observed that all of the photography enthusiasts’ cameras had the same style lens cap; a nondescript black plastic cap with the name of the manufacturer on the front. That is when the idea for a wooden lens cap was born. Tyler decided to use the idea for his senior capstone project, and the premise would be to create not just a wooden lens cap, but to create a business plan for a brand that would sell lens caps and other camera accessories. With the assistance of the ICC staff, particularly, Industrial Designer and Project Assistant, Trayton Ojala (ICC/CU Class of 2014), Tyler worked through solving numerous fitment, branding and manufacturing issues.
Captiv Co officially launched as a company less than one year later and began selling the first batch of refined production models. Currently, Captiv Co is in the manufacturing phase for its second generation cap, as well as testing for several new camera accessory products. You can find their caps online at www.captivco.com or in the first retail store to sell their products, Midwest Photography in Columbus, Ohio.